Fire sale (降价销售 jiàngjià xiāoshòu) means that the seller sells his goods by lowering the selling price. It has relative long-term, universality and stability. It usually happens when market enters bear market or the company is in financial distress.
- 降价 (jiàngjià) derives from
降 (jiàng) as in decreasing (降低 jiàngdī), raining (降雨 jiàngyǔ) or arriving (降临 jiànglín); 价 (jià) as in price (价格 jiàgé) or retail price (售价 shòujià).
降价 (jiàngjià) as in marking down price sharply (大幅降价 dàfú jiàngjià) or forced to reduce price (被迫降价 bèipò jiàngjià).
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- 销售 (xiāoshòu) as in the sale of food (食品销售 shípǐn xiāoshòu) or sales figures (销售数字 xiāoshòu shùzì).